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In the Business of GOODWILL - Aspire Magazine

Sunday, 1 September 2013 Source:  Aspire Magazine
Goodwill Wine buys small parcels of premium wine from Australian vineyards and sells it, by the case, to buyers like you and me. The novelty is we get to nominate a charity to receive a percentage of the profits. Each bottle proudly sports a label designed for that particular charity by David. And each label is printed and adhered to each bottle... by David; it's a labour intensive job.

The process seems effortless and streamlined. Charities approach him, asking to come onboard. Why wouldn't they, it's at no cost to them? He designs a label for them, gives them a write up on a page on his website and the rest unfurls organically. The charity promotes the opportunity to their supporters, people drink a Goodwill Wine at a dinner, journalists write about his great concept, all of which result in wine orders. David prints off required labels, sticks them onto the bottles and ships the order out the following day.

Last year he sold 1300 cases of wine, an amount most vineyards would be proud to boast. Where the vineyards' margins are large however, Goodwill Wine is giving 74% of its profit to charity.


Cabernet Sauvignon 2012 [deleted]
$17.00 /bottle
$204.00 /case
Bendigo VIC, SV 2012
A truly fantastic Cabernet. Awarded 94 points by Halliday it demands attention at this price. (Vegan) RRP $26.00 ... more information, reviews and media
Cabernet Sauvignon 2012
Nose: Blackberry, blackcurrant, french oak, licorice, mint and vanilla. Everything you would expect from a top quality Cabernet. Palate: Juicy dark blackberries and currants combine with rich tannins and long, linear acid to produce a soft, velvety palate of extraordinary elegance and superb length. Method: Handpicked Estate fruit from 30 year old vines, placed on French oak for 18months. No animal products were used for fining. Notes: Four years ago I was fortunate to be able to sell 10 cases of a Ladbroke Grove 2002 Cabernet. That cabernet was heralded as one of, if not the best examples of the variety to come out of Australia. It was subsequently placed in the London Wine Hall of fame. In my opinion this Bendigo cabernet is better. It is simply that good and for a bottle that will only get better over the next 15 years, at $17 is probably the best value wine I have sold to date. Bendigo 14.5% Alc/vol 8.6 standard drinks Preservative (220) added 750ml No animal products were used in the making of this wine.
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Shiraz 2014 [deleted]
$15.00 /bottle
$180.00 /case
Coonawarra SA, SV 2014
Shiraz 2014
Nose: Red and black cherries. Rich Black Forest flavours with some stalky complexity. Spice and notes of white pepper behind subtle French oak. Palate: Cherries, cranberries, white pepper and some stalk up front. The fruit sweetness is balanced with mouth-watering acid and smooth, medium-bodied tannins to finish. Juicy but refined, this Shiraz is extremely moorish. Stock up because you will definitely be hoping you have a second bottle to follow it. Notes: This is a young Shiraz from one of my favourite vineyards in Coonawarra. The winemaker has supplied to Goodwill Wine in the past and his wines have always received wonderful feedback from my customers. At $15 a bottle this one is no different and will continue to improve if cellared for up to ten years. Coonawarra 14% Alc/Vol 8.2 standard drinks Pres. 220 added 750ml No animal products were used in the making of this wine.
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WARNING: Under the Liquor Control Reform Act 1998 it is an offence
* To supply alcohol to a person under the age of 18 years (penalty exceeds $6,000)
* For a person under the age of 18 years to purchase or receive liquor (penalty exceeds $500) ABN 94 261 305 987 . Liquor Licence number: 36114849. Fundraising Registration Number 11008. Subject to the provisions of the Liquor Control Reform Act 1998.

Goodwill Wine uses 100% recycled cartons and offsets all of our freight around the country with Greenfleet, planting a variety of native trees in permanent forests that help to reduce soil erosion and provide essential habitat for native wildlife