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Plonk That Makes You Feel Good - Olive On Blonde

Friday, 21 September 2012 Source:  http://oliveonblonde.com/2012/09/21/goodwill-wines-plonk-that-makes-you-feel-good/
Plonk That Makes You Feel Good - Olive On Blonde
I have always said that if it was more socially acceptable, I would have wine on my muesli for breakfast. Well. looks like my dreams came true! I would like to shine the spotlight on one of my absolute favourite Australian companies - Goodwill Wine. Wine with a conscience? Fill me up, Buttercup!

The Bittersweet Background Story

I am sure the Black Saturday bushfires will replay in the nightmares of many Australians. I think of it as one of the "I remember where I was when" moments. The founders of Goodwill, David Laity and Ali Rees, were two of the many that lost all their worldly goods (home and job) in the fire but - most importantly - escaped with their lives. They credit the unwavering kindness and support they received in these tough times as the reason they were able to make it through and rebuild. Moving forward they vowed to use kindness as way of rebuilding their own future! Using funds donated from the Red Cross Bushfire Appeal (read the touching thank-you section here), Goodwill Wine is paying it forward and sending some seriously good karma out into the world. I love nothing more than those that refuse to become victims and instead choose to make any situation (no matter how Black) bright again!

The Concept

Goodwill Wine is an online wine store with a massive difference. Firstly they are dedicated to sourcing the best quality boutique wine from independent wineries across Australia. In their own words "We are not about making money from bulk, cheap wine. Our commitment is to quality." But the major draw is that they are a licensed fundraiser which pledges 50% of the profit (a minimum of $20 per case) to a charity of your choice! You even get a pretty customised label dedicated to your charity.

The Charities They Support

Any registered charity or NFP in Australia!!! Goodwill have a massive list of profiled charities which come with their own customised label (see the list here) or you can choose the generic 'Goodwill Label' and select any registered organisation in Australia to receive the profit of your purchase! Most of the charities have a green focus on conservation and animal rights/welfare and if you can think of a charity that would benefit Goodwill implore you to contact them and they will try their darndest to get them involved. Another benefit is you can click on any charity profile and see how much Goodwill has donated to them so far - here is the Animals Australia page to show what I mean or see the image below.

The Wine

There is a seriously large range of wine to choose from - see them all here. You can buy a minimum of 6 bottles and then the amounts range from 12, 24 (case) and some allow up to 60 bottles of the same wine at a time. For all you vegans out there they even have Vegan Mixed cases without any of those nasty fining agents!

The Environmental Cred

Goodwill Wine not only uses 100% recycled cartons but they also offset all their freighting around the country with Greenfleet (another super company!) planting a variety of native trees in permanent forests that help to reduce soil erosion and provide essential habitat for native wildlife! Are you as in love with this company as I am?

All in all

I can't think of more reasons to love and support this company and along with it some truly deserving charities. Coming up to Christmas I am already putting my orders in and can't wait to tell the receivers of each bottle about the company and spread the good word. If you work in a company that gifts wine bottles to Clients why not suggest using them? This company is checking all the boxes and I am sure now that you know about them you will choose to support them too!

It's simple: Good Wine, Good Price, Goodwill.


Sauvignon Blanc 2013
$14.00 /bottle
$168.00 /case
Yarra Valley VIC, SV 2013
Subtle white florals, gooseberry and grapefruit blossom delicately layered within a beautifully textured wine. (Vegan) RRP $20.00 ... more information, reviews and media
Sauvignon Blanc 2013
Nose: A mix of subtle white florals, some gooseberry and grapefruit blossom. Classic Sauvignon Blanc with hints of freshly cut grass, followed by traces of smokey barrel fermentation and some struck match. Palate: Mirroring the nose, the palate is long and elegant, with refined fruit, flint and linear acid. Above all else, this wine is about texture. There is a delicacy to this wine, and it delivers in a way reminiscent of the French Sancere styles, which is echoed by the lower alcohol. It has crisp, dry acidity and minimal residual sugar. The small portion that was barrel aged gives the wine finesse and complexity. A perfect wine to match with fine elegant food. Methods: Wild Yeast fermentation, with whole-bunch pressing. A mixture of older oak to give mouthfeel and complexity, and tank fermentation for freshness. Fruit was handpicked in the morning and immediately whole bunch pressed. No enzymes were used, instead the juice was allowed to settle naturally. After 4 days the fruit was transferred to a combination of tank (65%) and older oak (35%) to generate mouth feel and give complexity. After three months on lees the wines were blended, cold stabalised, fined and filtered. Vintage: 2013 was near perfect conditions for growing and ripening Sauvignon Blanc in the Yarra Valley. The picking window was small, with flavours going from cut grass to tropical fruits in a matter of days. Constant monitoring enabled picking to be carried out at the herbaceous stage. The grapes came into the winery in perfect condition with no signs of disease and full of flavour. This Sauvignon Blanc was dry grown with the fruit hand pruned, shoot thinned, leaf plucked on the morning side and there was no need for bunch thinning. Crop level was 2.25 tonnes per acre. This wine is best enjoyed whilst young and vibrant, however it will drink well for up to four years. Single Vineyard - Healesville 12% Alc/Vol 7.7 standard drinks Pres. 220 added 750ml No animal products were used in the making of this wine.
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Animals Australia Animals Australia believes that all living beings deserve to be free from cruelty, and strives to protect the most vulnerable animals in our society. Animals Australia chooses to be supported only by the sale of wines where no animal products were used in the making. 50% of the profit from every bottle you purchase (wines listed below) goes to Animals Australia. "Fundraising wine has had a bad rap, but Goodwill changes all that. The wines are from top-notch wineries and half their cellar-door price." - Who Magazine ... more

WARNING: Under the Liquor Control Reform Act 1998 it is an offence
* To supply alcohol to a person under the age of 18 years (penalty exceeds $6,000)
* For a person under the age of 18 years to purchase or receive liquor (penalty exceeds $500) ABN 94 261 305 987 . Liquor Licence number: 36114849. Fundraising Registration Number 11008. Subject to the provisions of the Liquor Control Reform Act 1998.

Goodwill Wine uses 100% recycled cartons and offsets all of our freight around the country with Greenfleet, planting a variety of native trees in permanent forests that help to reduce soil erosion and provide essential habitat for native wildlife