The Bittersweet Background Story
I am sure the Black Saturday bushfires will replay in the nightmares of many Australians. I think of it as one of the "I remember where I was when" moments. The founders of Goodwill, David Laity and Ali Rees, were two of the many that lost all their worldly goods (home and job) in the fire but - most importantly - escaped with their lives. They credit the unwavering kindness and support they received in these tough times as the reason they were able to make it through and rebuild. Moving forward they vowed to use kindness as way of rebuilding their own future! Using funds donated from the Red Cross Bushfire Appeal (read the touching thank-you section here), Goodwill Wine is paying it forward and sending some seriously good karma out into the world. I love nothing more than those that refuse to become victims and instead choose to make any situation (no matter how Black) bright again!
Goodwill Wine is an online wine store with a massive difference. Firstly they are dedicated to sourcing the best quality boutique wine from independent wineries across Australia. In their own words "We are not about making money from bulk, cheap wine. Our commitment is to quality." But the major draw is that they are a licensed fundraiser which pledges 50% of the profit (a minimum of $20 per case) to a charity of your choice! You even get a pretty customised label dedicated to your charity.
The Charities They Support
Any registered charity or NFP in Australia!!! Goodwill have a massive list of profiled charities which come with their own customised label (see the list here) or you can choose the generic 'Goodwill Label' and select any registered organisation in Australia to receive the profit of your purchase! Most of the charities have a green focus on conservation and animal rights/welfare and if you can think of a charity that would benefit Goodwill implore you to contact them and they will try their darndest to get them involved. Another benefit is you can click on any charity profile and see how much Goodwill has donated to them so far - here is the Animals Australia page to show what I mean or see the image below.
There is a seriously large range of wine to choose from - see them all here. You can buy a minimum of 6 bottles and then the amounts range from 12, 24 (case) and some allow up to 60 bottles of the same wine at a time. For all you vegans out there they even have Vegan Mixed cases without any of those nasty fining agents!
The Environmental Cred
Goodwill Wine not only uses 100% recycled cartons but they also offset all their freighting around the country with Greenfleet (another super company!) planting a variety of native trees in permanent forests that help to reduce soil erosion and provide essential habitat for native wildlife! Are you as in love with this company as I am?
All in all
I can't think of more reasons to love and support this company and along with it some truly deserving charities. Coming up to Christmas I am already putting my orders in and can't wait to tell the receivers of each bottle about the company and spread the good word. If you work in a company that gifts wine bottles to Clients why not suggest using them? This company is checking all the boxes and I am sure now that you know about them you will choose to support them too!
It's simple: Good Wine, Good Price, Goodwill.