Love the Planet Special - Australian Yoga Journal

Tuesday, 1 April 2014 Source:  Australian Yoga Journal
..Or business owners can direct part of their profit to charity. David Laity decided to do that after losing all of his belongings in the Black Saturday bushfires in 2009. He started an online wine business called Goodwill Wine (, and passes on 50 per cent of profit from each case sold to a charity of the buyer's choice.

After the fires roared through his town of Chum Creek, Victoria, and his world was shaken, he received $15,000 in assistance from the Red Cross. He poured that money into his new venture and has since raised $140,000 across 200 different charities.

I meet David at his warehouse in Daylesford. He pulls out a number of wines for us to taste. David says his perspective fundamentally shifted after being on the receiving end of goodwill after the fires. "This was the first time I ever needed help," David says as we sip on an amazing Mornington Peninsula viognier. "It was humbling."

The warm fuzzies he gets from paying it forward are enough for David, and he has grand plans of making $1 million for charity over the course of his life. "I get such wonderful messages from people," he says. "I love it. Every couple of days I get an email from someone and they say such wonderful things. That's better than earning anything."

That's the thing about service. We might go into it with a selfless intent, but the nourishment we receive back is priceless.

WARNING: Under the Liquor Control Reform Act 1998 it is an offence
* To supply alcohol to a person under the age of 18 years (penalty exceeds $6,000)
* For a person under the age of 18 years to purchase or receive liquor (penalty exceeds $500) ABN 94 261 305 987 . Liquor Licence number: 36114849. Fundraising Registration Number 11008. Subject to the provisions of the Liquor Control Reform Act 1998.

Goodwill Wine uses 100% recycled cartons and offsets all of our freight around the country with Greenfleet, planting a variety of native trees in permanent forests that help to reduce soil erosion and provide essential habitat for native wildlife