Mr Laity, 44, volunteers for Woodend CFA and has raised $140,000 for the organisation and charities through selling wine. With the Red Cross Bushfire Appeal donation he received, he set up Goodwill Wine, from which people can buy quality wine. Half of the profits go to an organisation or charity of their choice.
"My goal was to pay for the help I received," Mr Laity said, adding that $13,000 had been donated to the CFA. The Vineyard restaurant in St Kilda helped raise $10,000 of this. The donation has helped Dixons Creek brigade in the Yarra Valley get equipment, including a defibrillator.